20 Years Working with AV Consultants—Here’s What Manufacturers Still Get Wrong.. I’ve spent the past 25 years working with—and inside—manufacturers across telecoms and AV. For most of that time, I’ve been on the front line with consultants—first as a solutions engineer, and more recently in technical sales. That vantage point has taught me one thing very clearly: there’s a persistent gap between what manufacturers think they’re delivering and what consultants actually need. So what have I learnt? For an industry built on communication…the AV sector I think is still rather bad at communicating with one of its most important audiences – consultants and specifiers. These are the people who ultimately shape the systems and decide which technologies and products make it into projects. But it seems that time and again, manufacturers make their jobs harder than it needs to be. This isn’t so much a technology problem, as it is a mindset problem. My take on is this? It’s is because ...
